As the name of the company suggests, Alternative Flooring offers something particularly unique and high quality to home owners and commercial building owners wishing to transform the look and feel of their property. Alternative Flooring provides a range of exciting products, which we are proud to stock here at Benjamin James Flooring, including patterned carpets, wool carpets, runners, stair runners and natural fibre carpets. The first floor company to be awarded the title of CoolBrand, Alternative Flooring is celebrated industry wide for its innovative, creative, authentic and fun approach to carpet design and manufacture with their colourful carpets, rugs and runners catching the eyes of many of our customers.